target

This artist's rendering captures the new Target store coming to Northern Liberties.

Big-box retailer Target will open its fifth Philadelphia location in Northern Liberties, it was announced today. The store will be another of the city-style models that Target has opened already. Like a normal chain store it will carry home goods, pharmacy, clothing, and food, but it will have fewer square feet and have a more curated selection of items.

target

This artist’s rendering captures the new Target store coming to Northern Liberties.

The company signed a lease for part of the former Destination Maternity warehouse located at 456 North 5th Street, just north of Center City. Within Center City proper Target has two stores already: one 23,000-square-foot store at 12th and Chestnut (the retailer’s first downtown Philadelphia location) and another 22,000-square-foot store at 19th and Chestnut. Another location just opened in Roxborough at the Ivyridge shopping center. The fourth store will hold its grand opening in October at 20th and Callowhill at the site of a former Whole Foods store.

“Philadelphia is a priority market for Target’s growth with the small-format stores,” Kristy Welker, a Target spokeswoman, told the Philadelphia Business Journal. According to the publication, the company signed a lease on the location within 60 days of viewing the site.

Developer Alliance HSPis building Target as part of a new mixed-use development called SoNo. The former Destination Maternity warehouse will be at the heart of the development. Philadelphia Curbed announced that Target “will set up shop alongside the future Yards Brewing Company and the Philadelphia Department of Records and Archives, both of which are expected to move in and open later this year.” According to Matt Handel, director of leasing at Alliance HSP, cementing Target as a leasee caused all parties involves to move quickly on the deal. Leftover space will be used for additional office and retail tenants, says Curbed.

Target anticipates a July 2018 opening for its new store. As a bonafide Target lover myself, I couldn’t be happier for Northern Liberties!