Philadelphia Real Estate – One Stop Shopping
By Larry Flick – Prudential Fox & Roach, Realtors
Gone are the days of single-product real estate companies. Consumers today want a variety of services when it comes to Philadelphia real estate. The company that offers only brokerage services will have a difficult time competing in the future real estate industry, according to a recent NAR survey.
The future of real estate companies goes beyond simple home buying and selling to provide mortgage, title insurance, home warranties and a plethora of other services that used to be offered only a-la-carte.
According to the 2010 NAR/ Harris Interactive Survey, interest and usage of one-stop shopping has held steady over the past two years and, in some cases, increased, as availability of mortgage credit has tightened.
Since 2008, home buyers have increasingly used the affiliated services with their real estate agent’s firm, with the biggest increase in mortgage lending (39% vs 31%) followed by closing services (49% vs. 44%) and home inspection (59% vs. 57%). For the busy consumer, getting a good deal while saving time and resources is critical to your overall home buying experience.
Other survey highlights include:
-The appeal of using a real estate-affiliated service provider has increased 34% since 2008 and buyers continue to believe that one-stop shopping will save them money (78%), make the process more manageable and efficient (75%), prevent things from falling through the cracks (73%), and be more convenient (73%).
-Buyers continue to be more satisfied with one-stop providers than with multiple providers. Those buyers who used one-stop shopping consistently reported higher satisfaction levels (52%)—a nearly 11% increase in satisfaction from 2008—than those who used multiple sources (42%).
-The top four services buyers want to be affiliated with their real estate agent’s firm are closing (69%), home inspection (63%), home warranty (54%), and mortgage (50%).
-Home buyers are almost three times more likely to use a real estate agent as their primary point of contact (65%) compared with mortgage lenders (15%). This number represents a 17% increase for Philadelphia real estate agents.
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Blog post compliments of CenterCityTeam’s Philadelphia Real Estate Blog
Frank L. DeFazio, Esquire
Prudential Fox & Roach Realtors – Society Hill
530 Walnut Street, Suite 260
Philadelphia, PA 19106
215.521.1623 Direct
610.636.4364 Cellular
888.308.1148 Fax
[email protected]
www.CenterCityTeam.com