New Small-Footprint Target Store Opens in Philly

A Target store that has a smaller footprint than one of the big box chain’s super stores, has opened in Philadelphia. The store’s smaller size and limited inventory makes it an ideal shopping spot for city dwellers. The store, located at South Broad Street, opened its doors on Sunday, the same day that another Target had its grand opening in Devon.

In the past few years, Target has been making inroads in big-city markets by opening “tiny” stores that have a modest selection of the numerous goods that a “regular” Target carries. Their stock includes men, women, and children’s apparel; home and decor essentials; food and beverage options, including fresh produce, grab-and-go items, snacks and meal solutions; and an assortment of health, personal care and beauty products. Left out are some of Target’s bigger items, like furniture, baby goods, and garden fare. The store, which expands over 36,000 feet, will also have a CVS pharmacy in-store. Additionally, the new Target will feature the chain’s newest service, Order Pickup, through which 95% of store orders can be completed online and handed off to customers when they enter the store.

“Philadelphia-area guests have given our small-format stores a very warm reception, and we look forward to providing even more guests with a customized and convenient, one-stop shop experience,” Mark Schindele, senior vice president, Properties, Target, said. “We’ll provide a curated assortment of groceries, beauty products, and more, as well as convenient pick-up point for online orders.”

Target has been opening small stores in big cities, near college campuses, and in dense suburban areas for some time now. These are areas that wouldn’t have room for a “normal” Target, but still benefit tremendously from having the store around. The Broad Street store is not even the first in Philly: there are other locations at Rittenhouse Square, Washington Square West, Roxborough and Philadelphia Art Museum.