City Rolls Out “I’ll Be There” Campaign for Papal Visit

With the weeks until Pope Francis’ visit dwindling, city officials have teamed up with the World Meeting of Families organization team to unveil a new campaign, called “I’ll Be There.” With much public discussion of the papal visit focused on bridge closures and transportation problems anticipated by residents and visitors, the goal of the campaign is to get Philadelphia “energized and excited” about the pope’s coming.

Donna Crilley Farrell, Executive Director, World Meeting of Families-Philadelphia, was on hand to tout the “I’ll Be There” publicity campaign. Photo: Philly.com

The campaign made its official debut during a news conference held yesterday. A big part of “I’ll Be There” is the #OpenInPHL hashtag, meant to be used on social media in relation to local businesses. With many people concerned about the availability of food and other services during the pope’s visit, the hashtag is meant to show just how many places will have the welcome mat rolled out during the weekend of September 26-27. Local businesses are being encouraged to use the #OpenInPHL hashtag as a way of letting the public know that they are open during the World Meeting of Families. Starting this coming Monday, August 31st, city officials will be delivering kits to businesses including signage, window clings, a branded button, and other materials designed to spread the words.

On a related note, officials also announced that the “traffic box” consisting of Center City from South Street to Girard Avenue and the Delaware River to 38th Street will now be known as the “Francis Festival Grounds.” Officials said that within the grounds there would be a “fun and welcoming experience” for both locals and visitors. Food and beverage vendors, including independent food trucks, will be available within the Festival Grounds, along with about 40 Jumbotrons that will broadcast the Pope’s comings and goings.