Philly Ice Cream Company Coming to Whole Foods

Little Baby’s Ice Cream is known for being more than a little strange. With flavors like “sriracha Earl Grey” and “green apple garlic” – to say nothing of its creepy, viral advertisements featuring humanoid creatures made of marshmallow fluff – the company proudly lets its freak flag fly. Little Baby’s creations may be anything but mainstream, but now a much broader audience will get the pleasure of trying their products. This spring, the Fishtown-based creamery will start selling pints at Whole Foods for the first time, expanding their business into a whole new segment.

Little Baby’s Ice Cream is proud of its unconventional flavors and weird advertising.

Six flavors of Little Baby’s will be hitting shelves at the grocer, packaged in containers that look like Chinese takeout boxes. The flavors will include chocolate salt malt, vanilla cardamom cream and a nondairy Speculoos flavor made with a coconut milk base.

Little Baby’s co-founder Pete Angevine says that the move is meant to hopefully mitigate some of the “seasonality” inherent in his business. Little Baby’s currently distributes pints to area grocers on a “hyperlocal” basis, with Angevine delivering pints in the back of his SUV. Those pints are made in-house at Little Baby’s “World Headquarters,” but the pints for Whole Foods will be handled by Chambersburg, Pa.-based Trickling Springs Creamery, which provides the ice cream base for Little Baby’s store.

The pints currently account for only nine percent of Little Baby’s business; Angevine has stated that he hopes that will expand to thirty percent with the expansion into Whole Foods and that the expansion will fuel further growth for the company, including the opening of more retail stores.