StreetEasy Leaving The Philadelphia Real Estate Market

StreetEasy Leaving The Philadelphia Real Estate Market

Elizabeth Dexheimer wrote a piece for Bloomberg yesterday titled: “StreetEasy to Shut Down Listing Sites Outside of New York Area”, the gist of which is that StreetEasy, a New York City based real estate information site, is closing its Philadelphia website (and Washington and Florida).  StreetEasy, who was recently purchased by Zillow for $50 million, will continue to operate in the New York metro area.  StreetEasy, founded in 2006, became popular in New York because their website allows users to view New York apartments currently listed for sale, sold comps, days on market and asking price to sale price data.  Here’s what the StreetEasy Philly website has to say:

StreetEasy is the dominant real estate brand in New York where we provide value to our industry as well as the 1M+ consumers who visit us each month. We have realigned our focus to the New York metro market and therefore have elected to sunset our StreetEasy Philadelphia site. The site will no longer be active as of October 11, 2013.  As you likely know, Zillow acquired StreetEasy in September. With Zillow’s strong national presence as well as #1 ranking in Philadelphia, this has become a great opportunity for our partners. If you have questions about these changes, or about working with Zillow, please contact [email protected]. If you are a real estate professional, we’ll be happy to connect you to the partner relations team at Zillow to make sure you continue to have great visibility to consumers in your local market. We’d like to thank you for your interest in and support of StreetEasy in Philadelphia. Your login information can still be used on our New York City, Hamptons, and Northern NJ sites. Please visit http://www.zillow.com/philadelphia-pa/ for all your real estate needs.

I guess this is just one more step towards Zillow’s world domination.